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WHDL - 00011664
ABSTRACT In Aristotle’s The “Art” of Rheoric, the basis of rhetoric is the enthymeme and the heart of the enthymeme is a Greek word, endoxa []. This essay suggests a new consideration of the word as meaning “that which is most probably true” instead of “probability.” The difference in meaning has significant implications in our discipline’s understanding of the enthymeme and its role in persuasion.
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