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WHDL - 00021373

Optimizing for Expansion: Strategic Marketing and Policy Reengineering for Scalable Success

Vicki Splawn, DBA

Resource Types

Academic (Thesis, Dissertation, Etc.)

Resource Languages

English

Institutional Repository

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Download as a PDF: Optimizing for Expansion: Strategic Marketing and Policy Reengineering for Scalable Success Executive Summary
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Keywordsbin liquidation retail store, marketing, policy reengineering, retail

Degree AwardedDoctor of Business Administration

Awarding InstitutionIndiana Wesleyan University

Supervisor or ChairMumford "Dutch" Kendall, PhD

Peer Reviewed?Yes

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Scholar-Practitioner Executive Summaries

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About the Authors

Vicki Splawn, DBA

1 Resources

English