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WHDL - 00019080

Exploring the Impact of Retail Technology Adoption on Small Business Growth: Scrubs to the Rescue Case Study

Wande Adedeji, DBA

Resource Types

Academic (Thesis, Dissertation, Etc.)

Resource Languages

English

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Subject Index

KeywordsSmall business, marketing plan, marketing, marketing strategy, online strategies, digital market

Degree AwardedDoctor of Business Administration

Awarding InstitutionIndiana Wesleyan University

Peer Reviewed?No

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Wande Adedeji, DBA

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